Art Direction - Graphic Design
Bringing a new identity to Italy’s hip-hop scene.
I crafted the brand identity for a new italian
HipHop event collective, rooted in contemporary
hip-hop culture.
At the core of the project is a logo that’s
simple yet highly iconic:
a flexible, reusable mark that adapts
effortlessly across formats while
reinforcing brand identity with strong
visual impact with an overall visual
mood that feels both current and iconic.
